Nike, Fitbit, Or Jawbone: Who Is Best Positioned To Win In Fitness Wearables?

Three companies that currently dominate this attention are Nike Nike , FitBit, and Jawbone, three very different companies. I have published an 18 page paper here , but will try to encapsulate our thinking below. The question is, who is currently best positioned to win in the fitness wearables market, Nike, FitBit or Jawbone? The winners and losers in the fitness wearables market will determined by companies that are able to establish themselves as true experts in health & fitness and become a workout trusted advisor on how to help their users reach my website personal healthand/or fitness goals. This will require more complete tracking and a focus on Big Data analytics that turn data into meaningful insights. So how do these companies stack up? The simplest way is to lay out Max Workouts a classic SWOT (Strengths Opportunities Weaknesses Threats) diagram. Again, if you want the deep dive, you can find that here . Heres how Nike, FitBit and JawBone stack up: Brand Confusion More Nimble Start-ups What is clear is that Nike is well positioned with their Nike+ integrated platform and community ecosystem. Nikes great brand and expertise in fitness and athletics also puts them in a great position of credibility. Nike needs to continue to invest in innovative and broader tracking capabilities, provide better insights and heuristics with Big Data analytics, and HIoT integration into clothing and equipment to stay in a leadership position. Companies like Under Armour Under Armour have a lot to do to catch up, but their recent $150M acquisition announcement of MapMyFitness is big step toward building a community based platform ecosystem. Jawbone & Fitbit have established great platforms with broad tracking capabilities and understanding that data insights is critical success factor. They will need to focus on continuing to build their user base and establish credibility as a fitness or health expert to lock out new entrants and play with establish fitness brands like Nike.
Full story: http://www.forbes.com/sites/patrickmoorhead/2013/11/19/nike-fitbit-or-jawbone-who-is-best-positioned-to-win-in-fitness-wearables/